Combining Bundles and Subscriptions is one of the most effective ways to increase AOV, improve retention, and create predictable revenue. Today, smart Shopify merchants use subscription bundles and bundled subscriptions to offer more value while simplifying repeat purchases. This guide explains the best practices for bundling products for subscriptions, what makes a good bundle subscription, and how the Wizio Shopify Bundle App helps you implement a high-converting bundle strategy.
What Are Bundles and Subscriptions?
Bundles and Subscriptions combine multiple products into a single offer that customers receive on a recurring basis.
Instead of buying items individually each month, customers subscribe to a curated package, saving time and often money.
Also Read: https://wizio.app/blogs/quick-fixes-shopify-bundle-problems
Example:
A skincare store offers:
- Cleanser
- Toner
- Moisturizer
- Delivered every 30 days at a 10% discount.
This is a bundled subscription, not just a regular bundle, but one tied to recurring billing and long-term customer retention.
Why it's powerful:
- Higher order value per purchase
- Predictable monthly revenue
- Stronger customer loyalty
- Reduced marketing costs over time
Why Subscription Bundles Increase AOV and Conversions
Subscription bundles increase cart value by encouraging customers to purchase multiple related products together instead of individually. When combined with recurring delivery, this approach also increases lifetime value and reduces repeat acquisition costs.
Customers convert faster because bundles reduce decision fatigue and present a complete solution rather than multiple choices.
The Psychology Behind High-Converting Bundles
Successful bundles work because they align with customer behavior. When products are logically grouped and offer visible savings, customers perceive greater value. Clear messaging like "Bundle & Save" or "Subscribe & Save 20%" reinforces the benefit instantly.
Simplicity also matters. Limited options, clear pricing, and easy checkout reduce friction, making customers more comfortable committing to a subscription.
Check out our detailed guide on Bundle Pricing, a must-read before creating any Shopify product bundle.
Key psychological triggers
- Perceived savings
- Convenience and time-saving
- Habit formation through recurring delivery
- Clear value comparison
- Low-risk decision making
Types of Subscription Bundles (With Examples)
Different bundle formats serve different buying preferences. Choosing the proper structure improves both adoption and retention.
| Bundle Type | Description | Example |
|---|---|---|
| Fixed Bundle | Same items every cycle | Monthly skincare routine kit |
| Mix-and-Match | Customers choose products within limits | Pick any 3 snacks monthly |
| Build-a-Box | Fully customizable bundle experience | Custom grooming subscription |
| BOGO Bundle | Extra item included for value | Subscribe & get 1 free |
| Starter Bundle | Designed for beginners | Fitness starter kit monthly |
A good bundle subscription solves a clear problem rather than combining unrelated products.
Best Practices for Bundling Products for Subscriptions
The best practices for bundling products for subscriptions focus on clarity, value, and flexibility. Customers should immediately understand what they get, how much they save, and how often they will receive it.
Keep bundles relevant and straightforward. Too many products or options can reduce conversions and increase cancellations.
Follow these proven practices
- Offer 5–15% subscription savings
- Bundle complementary products only
- Limit bundles to 2–5 items
- Provide flexible delivery frequency
- Highlight total savings vs individual price
| Best Practice | Why It Matters |
|---|---|
| Clear discount | Encourages subscription sign-ups |
| Relevant combinations | Increases perceived usefulness |
| Limited choices | Reduces decision fatigue |
| Flexible frequency | Improves retention |
| Strong product page messaging | Builds trust and clarity |
How to Create Subscription Bundles in Shopify (Step-by-Step)
Shopify doesn't natively support advanced bundle subscriptions, so merchants rely on product bundling services.
Step-by-step setup
- Identify frequently reordered products
- Choose a bundle structure (fixed, mix-and-match, or build-a-box)
- Add a subscription frequency (weekly, monthly, etc.)
- Offer a discount or free gift
- Optimize the product page with savings and benefits
Apps like Wizio Bundle, Simple Bundles, and Bundler make this process simple, even for non-technical users.
Key Features That Make Bundles Work (Based on Real Settings)
High-performing bundles rely on both smart configuration and strong presentation. Modern bundling services allow merchants to customize the layout, pricing display, and checkout flow to improve conversions.
Bundle configuration essentials
- Clear bundle title like "Bundle & Save."
- Show total price based on quantity
- Display compare-at pricing to highlight savings
- Allow variant selection within the bundle
- Skip the cart and go directly to checkout for faster purchase
Subscription widget essentials
- Offer "Subscription only" or "One-time + Subscription."
- Use toggle or checkbox selection
- Place the subscription option near the bundle for visibility
- Pre-select subscription when appropriate
- Highlight benefits like “Subscribe & Save 20% – Delivered weekly”
These UX improvements reduce friction and increase subscription adoption.
How Wizio Shopify Bundle App Helps Merchants Grow
The Wizio is designed to help merchants increase AOV, improve conversions, and move inventory faster, with minimal setup.
It supports multiple bundle types, including fixed bundles, mix-and-match, Build-a-Box, BOGO, and free gift offers. Merchants can also combine bundles with subscription functionality through compatible subscription apps.
Business problems Wizio solves
- Low AOV → Encourages multi-product purchases
- Low conversions → Clean, mobile-friendly bundle display
- Slow-moving inventory → Combine with bestsellers
- Poor product pages → Customizable layout and branding
| Wizio Feature | Business Benefit |
|---|---|
| Mix-and-Match / Build-a-Box | Higher engagement and personalization |
| BOGO & Free Gifts | Increased perceived value |
| Flexible pricing display | Clear savings communication |
| Direct checkout option | Faster purchase flow |
| Free plan available | Easy to start for growing stores |
Launch Your First Subscription Bundle (Action Plan)
If you want quick results, start small and optimize over time.
- Select 2–3 products that customers reorder frequently
- Create a fixed bundle with clear savings
- Add a "Subscribe & Save" option
- Highlight the total price and the discount
- Use the Wizio Shopify Bundle App to launch quickly
- Track AOV, conversion rate, and retention
Even one optimized bundle can significantly increase revenue and customer lifetime value.
Final Thoughts
By combining Bundles and Subscriptions with the right tools and strategy, Shopify merchants can turn one-time buyers into repeat customers, increase AOV, and build predictable revenue without increasing marketing spend.
Frequently Asked Questions
1. Can Shopify support bundled subscriptions?
Yes, using third-party product bundling services and a subscription app, you can combine bundles with recurring billing.
2. What is a good bundle subscription?
A good bundle subscription includes complementary products, clear savings, simple choices, and a delivery schedule that matches customer usage.
3. Do subscription bundles increase AOV?
Yes. Customers purchase multiple products together and continue buying through recurring deliveries.
4. How many products should be in a bundle?
Ideally, 2–5 items. Larger bundles may overwhelm customers and reduce conversions.
5. Should subscriptions be selected by default?
If the value is clear and savings are strong, pre-selecting a subscription can improve adoption.
6. What types of stores benefit most from bundled subscriptions?
Skincare, supplements, coffee, pet products, grooming, and other consumable-focused businesses.
7. Can customers customize their bundles?
Yes, using mix-and-match or Build-a-Box features available in advanced bundling apps.
