Bundle pricing is when you sell two or more products at one price. Instead of buying each item alone, the customer pays less when they purchase the bundle. This method is called product bundle pricing. Stores use it to make people buy more things at once.
Think about a fast-food meal. You get a burger, fries, and a drink at one price. If you buy them alone, it costs more. That is a bundle pricing strategy.
Many online shops also do this. A Shopify store may sell skin cream, face wash, and toner at a discount. That is a product bundle pricing example.
So the product bundle meaning is simple. It is just when many items are grouped and sold together.
Also Read: https://wizio.app/blogs/shopify-product-bundles-description
Why Bundle Pricing Works
People like saving money. They feel they get value if they see two or three things packed together for a lower price. Stores like it because they sell more units.
Bundle pricing also clears slow products. If one item is not selling, you can put it with a fast-selling one. This bundle pricing strategy makes the old stock move.
Sometimes buyers do not even plan to buy extra items. But when they see a bundle discount, they change their mind. The product bundle pricing strategy is so common in online and offline shops.
Bundle Pricing Examples
Let's see some simple bundle pricing examples.
| Store Type | Product Bundle Pricing Example | Notes |
|---|---|---|
| Fast Food | Burger + Fries + Drink combo | Cheaper than single price |
| Tech Shop | Laptop + Mouse + Bag | Bundle saves money and adds value |
| Beauty Store | Face cream + Toner + Serum | Moves slow stock with best seller |
| Grocery | Fruits basket (apple + banana + mango) | Easy for buyer, less waste for shop |
| Online Course | Course + E-book + Template | Increases order value |
All these are product bundle pricing examples. They show how bundles fit into many areas.
Types of Bundle Pricing Strategy
There are different ways to use a bundle pricing strategy.
Pure Bundle Pricing
Customers can only buy the bundle, not single items like a cable TV package.
Mixed Bundle Pricing
Customers can buy bundles or single items, like a fast food combo or an Amazon pack.
Cross-sell Bundles
Items from different categories are packed together. Example: a phone with earphones.
Gift Bundles
Holiday packs or festival bundles. Example: Diwali sweets box.
Each bundle pricing strategy is picked based on product type and customer behaviour.
Pros of Product Bundle Pricing
- Customers feel they save money
- Stores sell more items per order
- Moves slow or seasonal stock
- Easy upsell method
- Builds loyalty
Example: A phone store sells a phone with a case and a charger. The customer pays less than buying each one. The store makes a bigger order. This simple product bundle pricing example shows why it works.
Cons of Bundle Pricing
Not all bundles work. Some buyers do not want extra stuff. Wrong bundles may make the product look cheap.
Example: Bundling an expensive item with too many add-ons may cut profit. If not planned, the product bundle pricing strategy can hurt sales.
Product Bundle Pricing Strategy for Online Stores
E-commerce shops like Shopify, Wix, or WooCommerce often use bundle pricing. It helps them increase average order value.
Here is how they use a product bundle pricing strategy:
Best Seller Bundle: Put the top-selling product with small add-ons. Example: Shirt + tie.
Themed Bundle: Create seasonal packs, for example: Summer skincare kit.
Buy More Save More: Bundle 3 or 5 of the same product with a discount. Example: Pack of 3 soaps.
Cross-Brand Bundle: Work with another brand to create a bundle. Example: Coffee brand + Mug brand.
These are brilliant product bundle pricing examples that online shops test.
How to Plan Product Bundle Pricing
Steps for a simple bundle pricing strategy:
- Pick products that work well together
- Check customer buying habits
- Decide if it will be a pure bundle or a mixed bundle
- Keep bundle price lower than total price
- Promote bundle on the home page and checkout
If done right, your product bundle pricing example will bring more sales.
Bundle Pricing Examples from Big Brands
- McDonald's: Meal combos are classic bundle pricing examples.
- Microsoft Office: Word, Excel, and PowerPoint together. Pure bundle.
- Amazon: "Frequently bought together" tool shows bundles.
- Cosmetic brands: Festival gift packs with creams and perfumes.
These show how strong the bundle pricing strategy is in offline and online markets.
Product Bundle Meaning for Small Shops
For small shop owners, the product bundle meaning is straightforward. It is a way to sell more by grouping items. You do not need considerable brand power. Even a local store can pack snacks or drinks as a bundle.
Opinion: Small stores should test bundles. Not only does it push more sales, but it also makes shopping easy for customers.
Table Comparing Bundle Pricing Strategy
This makes it easy to see which bundle pricing strategy fits your store.
| Strategy | Example | Good For | Risk |
|---|---|---|---|
| Pure Bundle Pricing | Office software pack | Services and digital goods | May limit choice |
| Mixed Bundle Pricing | Fast food meal | Retail shops | Customers may skip bundle |
| Cross-sell Bundle | Phone + case | Electronics | Add-ons may not be wanted |
| Gift Bundle | Holiday gift box | Festivals | Stock waste if unsold |
Use the Wizio App for Bundle Pricing on Shopify
If you run a Shopify store, using the right app makes bundle pricing easy. One solid option is Wizio: Bundle Free Gift Upsell.
This app helps you create a product bundle pricing strategy without coding. You can set up frequently bought together (FBT) offers, buy X get Y bundles, and volume discount bundles like buy more save more. These are practical bundle pricing examples that boost average order value.
With Wizio, you can:
- Build unlimited bundles and cart drawer upsells
- Create a quantity bundle or a volume discount bundle (like 3 for ₹999)
- Add a BOGO bundle with gifts
- Show discounted bundle prices directly in the cart
- Offer related product suggestions and shipping protection
The app works with all Shopify themes and Online Store 2.0.
Final Thoughts
So what is bundle pricing? It is selling many items together for one lower price. The product bundle's meaning is simple but strong. Many brands use a product bundle pricing strategy to increase sales and give value.
From McDonald's meals to Amazon packs, many bundle pricing examples exist around us. Online shops can test bundles like best seller packs, seasonal kits, and cross-sell offers.
Bundle pricing builds loyalty, clears stock, and grows revenue if done well. If done wrong, it may cut profits. The best way is to test small bundles first.
