Running a Shopify store isn’t just about getting traffic—it’s about making every sale count. One of the most powerful ways to grow your revenue without spending more on ads is by increasing your Average Order Value (AOV). When customers spend more per transaction, your profits go up, and your marketing costs stay the same.
In this guide, we’ll explore proven strategies for 2025 that can help you boost AOV on Shopify. These are practical, easy-to-implement tips that work for businesses of all sizes.
Why Focus on Average Order Value?
AOV measures the average amount customers spend each time they purchase from your store. For example, if you make $500 from 10 orders, your AOV is $50.
The benefits of increasing AOV are huge:
- More revenue without more ads – You don’t need extra traffic.
- Better profit margins – Selling more per order reduces marketing costs.
- Higher customer satisfaction – Well-designed offers make shopping easier.
Now, let’s dive into strategies that actually work in 2025.
1. Offer Smart Product Bundles
Bundling is one of the easiest ways to increase AOV. Instead of selling single items, combine related products into a package and offer them at a slightly discounted price.
Example:
If you sell skincare, create a “Complete Skincare Kit” with cleanser, toner, and moisturizer.
If you sell electronics, offer a laptop with a sleeve and mouse as a bundle.
Why it works: Customers feel like they’re getting more value, and you sell multiple items in one go.
Pro Tip: Use apps like Wizio Bundle on Shopify to create attractive product bundles without coding.
2. Use Tiered Discounts to Encourage Bigger Carts
Tiered pricing is a proven strategy that rewards customers for buying more. For example:
Buy 2, get 10% off
Buy 3, get 20% off
This strategy creates a sense of urgency and encourages customers to increase their cart size to unlock the next discount level.
Example:
A clothing store can run an offer like:
Buy 1 T-shirt for $20
Buy 2 for $35
Buy 3 for $50
Customers will naturally buy more to maximize value.
3. Add Upsell and Cross-Sell Offers
Upselling and cross-selling are powerful techniques to boost AOV.
Upsell: Offer a higher-end version of the product.
Cross-sell: Suggest related products to go along with what the customer is buying.
Example:
Upsell: “Upgrade to a premium leather wallet for just $20 more.”
Cross-sell: “Add a matching belt to your cart for 15% off.”
Related Readings: 5 Upselling Techniques & Examples to Increase Shopify revenue
4. Set Free Shipping Thresholds
Customers hate paying for shipping, and they’ll often add more items to qualify for free shipping. Setting a free shipping threshold slightly above your current AOV is a smart move.
Example:
If your average order is $45, offer free shipping on orders above $60. This simple tactic pushes customers to buy one more item to avoid shipping fees.
Pro Tip: Display a progress bar in the cart to show how close they are to the free shipping threshold.
5. Launch a Loyalty Program
Loyalty programs keep customers engaged and motivate them to spend more per order to earn rewards faster.
Example:
Earn 1 point for every $1 spent.
Redeem 100 points for a $10 discount.
By offering points on higher-value purchases, customers are more likely to add extra items to their cart.
Also read: Upsell Smarter on Shopify with Complete the Bundle Feature
6. Introduce Limited-Time Offers and Bundles
Scarcity is a powerful motivator. When customers see an offer that’s only available for a short time, they’re more likely to buy more now rather than later.
Example:
“Today only: Buy 2, get 1 free on all accessories.”
Pair this with product bundles, and you’ll see a big boost in AOV during special promotions or seasonal sales.
7. Add Post-Purchase Upsells
—it’s about creating more value for yourThe customer journey doesn’t end after checkout. Post-purchase upsells allow you to offer additional products immediately after the customer completes an order.
Example:
“You’ve ordered a camera! Add a memory card for just $10 before we ship.”
This tactic works because the buying mindset is still active.
8. Offer Subscription Bundles
Subscriptions are growing fast in 2025 because customers love convenience. Offering a subscription bundle for products customers use regularly (like coffee, vitamins, or skincare) ensures repeat sales and boosts AOV over time.
Example:
“Subscribe and save 15% on your monthly wellness bundle.”
Also read: How to Create Irrestible Subscription Box on Shopify?
9. Highlight Social Proof on Upsell Offers
When customers see reviews or real photos from other buyers, they’re more likely to trust and accept upsell suggestions. Adding social proof under bundles or cross-sell offers increases conversions significantly.
10. Personalize Recommendations with AI
AI-powered recommendations are no longer a luxury—they’re a necessity in 2025. Shopify apps can analyze customer behavior and suggest the right products to increase AOV.
Example:
“Customers who bought this also loved these.”
“Complete your look with these items.”
This makes shopping easier and boosts your revenue without feeling pushy.
Final Thoughts
Increasing your Average Order Value on Shopify isn’t about complicated hacks—it’s about creating more value for your customers and making their shopping experience seamless. Strategies like bundling, tiered discounts, free shipping thresholds, and personalized recommendations can help you maximize every sale without spending more on ads.
Start small: test one or two tactics, measure results, and then scale what works best for your store. Remember, even a small increase in AOV can lead to big revenue growth over time.
