Running a Shopify store today isn't just about getting traffic, it's about making every order more valuable. One of the most proven ways to do that is by offering a free gift on purchase and smart upsell offers inside quantity breaks.
In this guide, you'll learn exactly how to add free gifts and upsell offers to quantity bundles in Shopify, step by step, using the Wizio Shopify Bundle App, no coding required. By the end, you'll know how to set it up, why it works, and how to optimize it to increase AOV on Shopify without hurting conversions.
You can also check out our detailed guide on how to automatically add free gift to cart Shopify to learn advanced setups, use cases, and best practices for seamless free gift on purchase offers.
Watch the Step-by-Step Tutorial on YouTube
Below this article, you'll find an embedded YouTube video that shows a complete, on-screen walkthrough.
In the video, you'll see:
- How to add a free gift on purchase in Shopify
- Visual setup using the Wizio Shopify Bundle App
- How to configure discounts, placements, and titles
- How to optimize bundles for conversions and tracking
The tutorial uses a real store example with screen recording, guiding you from installation to optimization, perfect if you prefer learning visually.
Why Free Gifts & Quantity Breaks Work So Well
Free gifts and quantity breaks work because they tap into buyer psychology, not just pricing strategy. When customers see a free gift on purchase, they perceive extra value instead of a discount, even if the cart total increases.
Quantity breaks, such as Buy 2 Get 1 Free or Buy More Save More, encourage customers to:
- Increase order size naturally
- Feel rewarded for buying more
- Avoid comparison shopping
From a Shopify merchant's perspective, this strategy:
- Boosts Average Order Value (AOV)
- Reduces reliance on heavy discounting
- Improves conversion rates on product pages
- Moves slow-selling or complementary inventory
When combined, Shopify quantity breaks + free gift on purchase create urgency and excitement, making customers feel like they're getting a deal they don't want to miss.
This is why many high-performing Shopify stores prioritize value-based offers over flat discounts.
Step-by-Step Guide to Add Free Gifts & Upsell Offers to Quantity Breaks in Shopify
Let's walk through the exact setup.
Step 1: Open Wizio Bundle App
- Go to your Shopify Admin
- Open the Wizio Bundle App
- Click on Quantity Bundle
- Select Create Bundle
Choose a template that matches your product and offer style.
Step 2: Enable Free Gift on Purchase
- Scroll to the Special Offer section
- Enable Gift with Tier
This is where the free gift magic starts.
Step 3: Select the Free Gift Product
- Click Select Product
- Choose the item you want to offer as a free gift
- Decide whether it applies to: Lower-priced variant, or Higher-priced variant
You're now officially offering a free gift on purchase in Shopify.
Step 4: Customize Gift Title, Label & Image
Make the offer crystal clear:
- Customize the Free Gift Title
- Change the zero-price label (e.g., Free, Bonus, Gift)
- Edit or replace the product image if needed
This helps the gift stand out visually and improves conversions.
Step 5: Add an Upsell Product with a Discount
Want to push AOV even further? Add an upsell.
- Enable Upsell Offer
- Select an upsell product
- Choose discount type: Percentage or Fixed price
- Customize the upsell title
Now your bundle includes:
- Quantity discount
- Free gift on purchase
- Discounted upsell
That's a triple win.
If you are exploring Shopify product bundles with free gifts, this guide explains how to create high-converting bundle offers that include free gifts on purchase to increase AOV and customer satisfaction.
What Is a Free Gift on Purchase in Shopify?
A free gift on purchase in Shopify is a promotional offer where customers receive an additional product automatically when they meet a defined condition, such as:
- Purchasing a specific quantity
- Buying a particular product or bundle
- Reaching a cart value threshold
Unlike traditional discounts, free gift offers:
- Preserve your profit margins
- Increase perceived value
- Improve customer satisfaction
Free Gift on Purchase vs Standard Bundles
| Feature | Standard Bundle | Free Gift on Purchase |
|---|---|---|
| Focus | Discount | Value addition |
| Customer Emotion | Saving money | Getting rewarded |
| Impact on AOV | Moderate | High |
| Conversion Boost | Average | Strong |
When you add free gifts to quantity breaks, you're not just selling more, you're rewarding customers for buying more, which leads to higher trust and repeat purchases.
This approach is especially effective for:
- DTC brands
- Subscription-style products
- Beauty, fashion, wellness, and accessories stores
Why Use Wizio Shopify Bundle App?
Setting up advanced offers like free gift on purchase, upsell bundles, and quantity breaks can get complicated without the right tool. That's where the Wizio Shopify Bundle App stands out.
Wizio is built specifically for Shopify merchants who want to increase AOV without technical headaches.
Key Benefits for Shopify Store Owners
- Create unlimited bundles and quantity breaks
- Add free gifts on purchase without a custom code
- Combine upsells + bundles in one flow
- Display offers inside product pages and cart drawer
- Works seamlessly with Online Store 2.0 themes
- Optimized for speed and performance
With features like:
- Buy X Get Y (BOGO)
- Frequently Bought Together (FBT)
- Build Your Own Box (BYOB)
- Slide cart with free gift and shipping protection
Wizio allows you to test, optimize, and scale offers quickly, making it ideal for both new and growing Shopify stores.
Also Read: https://wizio.app/blogs/bundle-pricing
Final Thoughts
If your goal is to increase AOV on Shopify without hurting conversions, free gifts and quantity breaks are no longer optional, they're essential.
A well-structured free gift on purchase strategy:
- Makes customers feel rewarded
- Encourages higher cart values
- Builds long-term brand loyalty
With the proper setup using tools like Wizio, you don't need coding skills or complex workflows. Just pick the right product, offer genuine value, and let your bundles do the heavy lifting.
Start with one product, monitor performance for the next two weeks, and scale what works. That's how smart Shopify stores grow, profitably.
Frequently Asked Questions
1. What is a free gift with a purchase bundle?
It's an offer that gives customers a bonus product when they meet specific conditions, such as quantity or cart value, unlike standard bundles, which focus only on discounts.
2. How do I add free gifts to Shopify?
You can add free gifts to Shopify using a bundle or promotion app, no coding required. The easiest and most flexible way is by using a dedicated bundle app like Wizio Shopify Bundle App, which lets you create free gift on purchase offers in just a few steps.
3. Can I combine quantity breaks and free gifts on the same product?
Yes. You can run quantity discounts and free gift offers together.
4. Will a bundle app slow down my Shopify store?
A well-optimized app like Wizio is lightweight and compatible with Online Store 2.0 themes.
5. How do I choose the right free gift product?
Choose low-cost, complementary products with high perceived value.
6. How long does it take to see conversion improvements?
Most stores see changes within 7-14 days, depending on traffic and offer clarity.
7. Can I run multiple bundles on different products?
Yes. You can create and run multiple bundles simultaneously across your store.
