Want to boost sales, delight customers, and move stock faster? One smart strategy is to offer free gifts in your product bundles. It's simple: customers love getting something extra, especially when they feel it’s free.
Whether you're running a small online store or managing a large Shopify brand, this tactic can help increase your average order value and improve customer loyalty. Let’s walk through how you can easily set this up on Shopify, and how to do it in a way that brings real results.
Why Add Freebies to Product Bundles?
Let’s face it—everyone loves a freebie. But the benefits go far beyond customer excitement. Here’s why offering freebies in bundles works:
- Boosts perceived value: A customer might hesitate to buy a bundle, but adding a free gift makes the deal feel special.
- Encourages higher spend: Free gifts with minimum purchase amounts push customers to buy more.
- Moves slow inventory: Turn low-performing products into bonus gifts to free up warehouse space.
- Builds brand loyalty: Customers remember brands that give more. Freebies can turn a first-time buyer into a repeat customer.
It’s not just a giveaway—it’s a smart strategy.
Introducing Wizio Bundle: Quantity Breaks App
The Wizio Bundle: Quantity Breaks App is a comprehensive solution for Shopify store owners looking to implement sophisticated pricing strategies, including freebies, without the need for any coding. Its key features include:
- User-Friendly Setup: With Wizio, setting up quantity breaks, volume discounts, and BOGO deals is intuitive and hassle-free.
- The Bundle Upsell: Encourage customers to add more to their cart with the 'Complete The Bundle' upsell feature.
Frequently Bought Together (FBT) Bundles: Increase AOV by suggesting complementary products with the FBT Bundles feature. - Cart Drawer with AI Recommendations: Use AI-powered recommendations to upsell in the cart drawer, optimizing every sales opportunity.
By leveraging the Wizio app, you can not only streamline your freebie strategies but also gain valuable insights through its performance tracking and A/B testing capabilities.
Step-by-Step: How to Include Free Gifts in Shopify Bundles
You don’t need complex tools or coding knowledge to offer freebies. Here’s how to get started on Shopify:
1. Choose the Right Products for Gifting
Start by identifying which products make sense to offer as free gifts. These could be:
- Low-cost items (accessories, samples)
- Overstocked inventory you want to move
- New products you want to promote
- Seasonal products tied to events or holidays
Example: If you're selling skincare bundles, you could offer a travel-sized moisturizer as a gift with purchase.
2. Use a Bundle App with Free Gift Features
Shopify’s core features don’t support advanced bundling or gifting out of the box. The easiest way to add freebies is by using a Shopify bundle app.
Here are a few apps that can help:
- Bundler – Product Bundles
Lets you create mix-and-match bundles, apply discounts, and include free products. - Bundlify or PickyStory
Offers drag-and-drop bundle creation, supports free gift logic, and integrates with your cart smoothly. - Chatix (if you use WhatsApp)
You can set up cart-based automation and inform customers about free gifts via WhatsApp.
When setting up your bundle in the app, include logic like:
“Buy X and Y, get Z free.” Or:
“Spend ₹1500, get a free gift.”
3. Clearly Communicate the Offer on Your Storefront
Once your bundle is live, tell your customers! Make sure your free gift offer is hard to miss.
Use these tips:
- Add a "Free Gift Included!" tag on product images.
- Mention the gift in the product title or description.
- Show a banner at the top of your homepage announcing the offer.
- Highlight the offer in cart or checkout to reinforce value.
Example:
Get a FREE makeup pouch when you buy any skincare bundle – no coupon needed!
Shoppers should know they’re getting something extra without having to hunt for details.
4. Keep the Checkout Smooth
Customers should not have to manually add the free gift. It should be automatically added when bundle conditions are met. This ensures:
- No confusion about how to claim it
- Faster checkout process
- Fewer abandoned carts
Most Shopify apps that support gifting will handle this step. Test the flow before going live to ensure everything works seamlessly.
Tips to Make Your Free Gift Strategy More Effective
1. Time Your Offers for Best Impact
Free gift offers work best during:
- Product launches
- Holidays and festivals
- Clearance or end-of-season sales
- Customer milestones (like 1-year anniversary)
Use these periods to create urgency and drive more bundle purchases.
2. Set a Minimum Purchase Threshold
Rather than offering freebies on every small order, set a minimum spend. For example:
“Spend ₹2000 and get a free surprise gift!”
This increases average cart value and ensures your profit margins stay healthy.
3. Test Which Freebies Work Best
Rotate between different types of gifts and track which ones perform better.
For instance:
- Product A as a gift may increase sales by 15%
- Product B may only increase sales by 3%
Over time, this helps you choose freebies that create the most value without unnecessary costs.
4. Use WhatsApp or Email to Announce the Offer
If you use a tool like Chatix, you can send personalized messages to users when they:
- Abandon their cart before receiving the free gift
- View the product bundle page but don’t add it to the cart
- Complete a purchase (as a thank-you and cross-sell opportunity)
This can boost engagement and conversions even further.
Real-World Example: How a Small Store Boosted Sales with Free Gifts
A handmade jewelry store on Shopify started offering a free polishing cloth with every bundle of two or more items. This cloth cost them only ₹15, but it:
- Increased average order size by 28%
- Reduced return rates (since jewelry stayed clean)
- Helped customers remember the brand positively
This simple move turned a low-cost item into a powerful conversion booster. Boost your Average order value with Wizio App.
Conclusion: Free Gifts Can Be a Game-Changer
Adding freebies to your Shopify product bundles isn’t just about being generous—it’s a smart way to drive more sales, increase customer satisfaction, and clear out inventory. With the right tools and strategy, you can easily set this up and start seeing real results.
Remember to:
- Choose gifts your customers will value
- Use a reliable bundle app that supports gifting
- Communicate your offer clearly
- Test and improve based on results
The best part? You’re not just giving away products—you’re building stronger relationships with your customers.