If you run a Shopify store, chances are you’ve heard of bundles and kits. They both involve grouping products together, right? Yes—but there’s more to it. Understanding the difference between product bundles and kits can help you sell smarter, offer more value to your customers, and even streamline your operations.
In this guide, we’ll break down what bundles and kits really are, how they differ, and when to use each. Whether you’re new to Shopify or just looking to optimize your product strategy, this blog will give you clarity—and a few helpful tips along the way.
What is a Shopify Product Bundle?
A product bundle is a group of two or more products sold together—usually at a discount. These items are often also available to buy individually.
Example:
A skincare store might offer a "Glow Up Bundle" that includes:
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Cleanser
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Moisturizer
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Sunscreen
Each product is still available as a standalone item, but when bought as a bundle, customers get them together (often at a lower combined price).
Why Use Shopify Bundles?
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Increases Average Order Value (AOV): You’re encouraging customers to buy more in one go.
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Creates Convenience: Makes shopping easier by grouping related items.
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Drives Promotions: Great for running seasonal or special offers.
Best Use Case:
When you want to upsell or cross-sell products that naturally go well together but don’t necessarily need to be used together.
What is a Shopify Product Kit?
A product kit is slightly different. It’s typically a pre-packaged group of items that are meant to function as a single product. The items inside a kit usually can’t or shouldn’t be separated, and they’re often not sold individually.
Example:
A tech store might sell a Camera Starter Kit that includes:
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Camera body
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Lens
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Battery
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Charger
The entire kit is considered one unit, even though it contains multiple components.
Why Use Kits?
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Simplifies Inventory: You treat the kit as one SKU (stock keeping unit), making fulfillment easier.
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Offers Complete Solutions: Ideal when the items must be used together.
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Ensures Compatibility: Great for tech, DIY, or niche products that work best as a set.
Best Use Case:
When your customer needs everything in the kit to use the product properly—and when you want to manage inventory as a single item. Read more to know about Optimise your Inventory Management with Shopify Quantity Strategy.
Choosing Between Bundles and Kits: What Works Best?
Now that you know the difference, let’s talk about when to use bundles and when to use kits.
When to Use Bundles:
You want to offer deals: Shopify Bundles are perfect for promotional campaigns or seasonal sales. Products work well together but aren’t dependent on each other: Think fashion accessories, skincare sets, or snack combos. You want to give customers options: Allowing customers to pick and choose bundle components gives a more interactive experience.
When to Use Kits:
The items need to be used together: For example, a drone kit with charger, propellers, and controller.
You want to reduce complexity in inventory: Tracking one SKU is simpler than managing multiple.
Your kit offers a "complete" solution: Kits are great for gifting or entry-level packages.
How Bundles and Kits Impact the Customer Experience?
Your choice between a bundle and a kit can also affect how customers experience your store.
Shopify Bundles offer flexibility and personalization. Shoppers like being able to mix and match.
Kits give a sense of convenience and completeness. They remove guesswork, especially for first-time buyers.
You can even use both! For example, sell a “Starter Kit” for beginners (as a kit), and a “Custom Build Your Own Bundle” for returning customers who want flexibility.
The Power of Wizio Bundle: Quantity Breaks
When it comes to implementing and managing bundles effectively, the right tools can make all the difference. The Wizio Bundle: Quantity Breaks app for Shopify is designed to streamline the entire process, from setup to performance tracking.
Key features of the Wizio app include:
- User-Friendly Setup: No coding required, making it easy for any merchant to create compelling bundles.
- Flexible Quantity Breaks: Tailor volume discounts to different products or collections, boosting sales across your catalog.
- BOGO Deals: Encourage larger purchases with 'Buy X, Get Y Free' promotions.
- Complete The Bundle Upsell: Maximize each sale by offering complementary products or upgrades.
- Seamless Integration with Subscriptions: Build recurring revenue with bundled subscription options.
These features empower Shopify store owners to implement sophisticated pricing strategies without the need for complex development or manual tracking. The app's intuitive interface and robust performance analytics further enhance the bundle creation and optimization process.
FAQs
1. How do I get started with creating bundles in my Shopify store?
The first step is to install the Wizio app from the Shopify App Store. From there, you can use the intuitive dashboard to set up your first bundle in minutes, no coding required.
2. Can I offer different bundle options for the same product?
Absolutely! Wizio's flexible quantity breaks feature allows you to create multiple bundle configurations for the same product, catering to different customer preferences.
3. Will implementing shopify bundles affect my inventory management?
Not at all. The Wizio app seamlessly integrates with your Shopify store's inventory system, ensuring that your stock levels are automatically updated as bundles are purchased.
4. How can I track the performance of my shopify bundles?
Within the Wizio dashboard, you'll find detailed analytics on each bundle's performance, including sales volume, revenue generated, and conversion rates. This data is invaluable for refining your bundling strategy over time.
5. Can I combine bundles with other promotional strategies, such as discounts or free shipping?
Absolutely! Wizio's app is designed to work harmoniously with your existing marketing initiatives. Whether you're running a store-wide sale or offering free gifts with purchase, the app seamlessly integrates these strategies with your bundled offerings.
Conclusion
Both Shopify bundles and kits are powerful sales tools—but they serve different purposes.
- Choose bundles when you want to offer flexibility, discounts, or product pairings.
- Choose kits when your products must be used together or when simplifying logistics is important.
Understanding the difference helps you deliver better shopping experiences, run smoother operations, and ultimately sell more. So next time you're planning a new product offering, ask yourself:
“Is this a bundle… or a kit?”
Get it right, and you’ll not only make life easier for yourself—but also give your customers exactly what they’re looking for.
