As more customers shop from their smartphones, mobile optimisation is no longer optional—it’s essential. But having a mobile-friendly website isn’t enough. To truly grow sales, you need to go a step further.
One of the most effective ways to increase your average order value (AOV) and boost revenue from mobile traffic is smart product bundling. This blog will walk you through why bundling works, how to do it right for mobile users, and practical strategies you can implement today to drive more mobile sales on your Shopify store.
Why Mobile Sales Need a Different Strategy?
As mobile devices continue to dominate online shopping, it's essential to tailor your e-commerce strategies to meet the needs of mobile consumers. According to Shopify's Mobile Commerce Strategy, 79% of smartphone users have made a purchase online using their mobile device in the last six months. This trend highlights the growing importance of mobile optimization and user-friendly interfaces. Why?
- Smaller screens limit how much you can show
- Users scroll faster and have shorter attention spans
- Distractions are higher (social media, notifications, etc.)
Because of this, your store needs to be simpler, faster, and more persuasive on mobile.
This is where product bundling comes in. Done right, it can:
- Encourage customers to buy more in fewer clicks
- Simplify choices and reduce decision fatigue
- Create a smoother mobile buying experience
Let’s explore how to do this effectively on Shopify.
1. Keep Bundles Simple for Mobile
- Use clear, easy-to-understand bundles
- Avoid complex combos—offer ready-to-buy kits (e.g. “Skincare Glow Kit”)
- Show bundles on a single scrollable page
- Use large, easy-to-tap buttons
2. Focus on Use-Cases, Not Just Discounts
- Bundle products that solve a need (e.g. fitness or pet kits)
- Say “Complete set at a better price” instead of only showing discounts
3. Use Mobile-Friendly Design
- Keep copy short with bullets and bold text
- Use vertical, high-quality images with tags like “Best Value”
- Tools like Canva help create mobile-optimised visuals.
4. Promote Bundles on Mobile Channels
- Use WhatsApp for broadcasts, cart reminders, and flash deals (Chatix helps)
- Post bundles on Instagram/Facebook with direct links to bundle pages
- Shorten URLs for a better mobile experience
5. Track and Improve
- Monitor bundle performance: conversions, AOV, bounce
- Test different bundles or titles to see what sells best
- Use tools like Neat A/B Testing or Google Optimize
The Power of Smart Bundling
Product bundling is a powerful sales technique that involves offering multiple products as a package deal. This strategy not only increases AOV but also enhances customer satisfaction by providing value and convenience. For example, a fashion retailer could bundle a dress, shoes, and accessories at a discounted price, encouraging shoppers to purchase the entire outfit.
Implementing smart bundling strategies on your Shopify store can significantly impact your sales and customer loyalty. By strategically combining complementary products or offering quantity discounts, you create a win-win situation for both your business and your customers. The key is to make the bundling experience seamless and intuitive, especially on mobile devices.
The Wizio Bundle: Quantity Breaks App for Shopify
For Shopify store owners looking to take their bundling strategies to the next level, the Wizio Bundle: Quantity Breaks App is a comprehensive and user-friendly solution.
This all-in-one app offers a range of features designed to enhance the shopping experience and drive sales:
- Flexible quantity breaks and volume discounts for different products
- Buy X, Get Y Free (BOGO) deals
- Complete The Bundle Upsell
- Frequently Bought Together (FBT) bundles
- Cart drawer with AI recommendations, Progress bar with free shipping & discounts, Gift Wrap, Shipping Protection & more
- Build a box - Let the customer build their own bundle
- Seamless integration with subscriptions
- Performance tracking and A/B testing capabilities
One of the app's standout features is the ability to offer 'Buy X, Get Y Free' deals, a proven strategy to increase sales and move inventory quickly.
For example, a cosmetics brand could offer 'Buy 2 Lipsticks, Get 1 Free Lip Liner,' encouraging customers to stock up on their favorite products while feeling like they're getting a great deal.
The 'Frequently Bought Together' (FBT) bundles feature is another powerful tool for increasing AOV. By showcasing complementary products on the product page, you can upsell and cross-sell effectively, all while streamlining the shopping experience for your customers.
Setting Up Bundles: The Future of E-Commerce
The shift towards mobile commerce and the growing demand for personalized shopping experiences make bundling a key strategy for the future of e-commerce. By leveraging the Wizio Bundle: Quantity Breaks app, Shopify store owners can stay ahead of the curve and meet the evolving needs of online shoppers.
Conclusion
Mobile users want speed, clarity, and value. Smart product bundling gives them all three.
By creating clean, helpful bundles that are easy to understand and quick to buy on mobile, you not only improve customer experience but also boost your Shopify store’s revenue.
Start small, stay mobile-first, and always keep your customer’s journey in mind.
Also read: Shopify Sales Optimization 2025 Guide
FAQs
1. How easy is it to set up bundles with the Wizio app?
The Wizio app offers a user-friendly setup with no coding required, making it accessible to all Shopify store owners. With intuitive features and a seamless interface, you can start creating compelling bundles in minutes.
2. Can I offer different quantity breaks for various products in my store?
Absolutely! The app's flexibility allows you to set up unique quantity breaks and volume discounts for different products, catering to the specific needs of your inventory and target audience.
3. How can the app help me track performance and conduct A/B testing?
The Wizio Bundle: Quantity Breaks app includes robust performance tracking and A/B testing capabilities, empowering you to make data-driven decisions and optimize your bundling strategies for maximum effectiveness.
4. Is the app compatible with Shopify's subscription model?
Yes, the app seamlessly integrates with subscriptions, allowing you to offer bundled products as part of a subscription box or recurring delivery service. This feature is ideal for enhancing customer loyalty and maximizing recurring revenue.
5. Can I use the app to create 'Build Your Own Bundle' offers?
Absolutely! The 'Build a Box' feature enables customers to customize their own bundles, selecting their favorite products and creating a personalized shopping experience. This level of flexibility and choice can significantly enhance customer satisfaction and engagement.
6. What is the key benefit of offering Buy X, Get Y Free (BOGO) deals?
BOGO deals are a powerful promotional strategy to incentivize larger purchases and move inventory quickly. By offering a free product with a qualifying purchase, you not only increase AOV but also create a sense of value and urgency for your customers.
