One of the biggest challenges Shopify merchants face is low Average Order Value (AOV). Customers visit, buy a single item, and leave.
That's where related products and product recommendations come in.
When you show Shopify related products that are relevant, complementary, and easy to add, customers naturally spend more, without feeling pressured. This is why Shopify recommended products and Shopify suggested products are used by top-performing stores worldwide.
Also Read: https://wizio.app/blogs/bundle-pricing
What Are Related Products & Product Recommendations?
Related products are items suggested to customers based on:
- The product they are currently viewing
- Shared attributes like product type, tags, vendor, or collections
- Past purchase behavior (optional)
In simple terms:
Product recommendations = smart suggestions that help customers discover what they need next.
Examples include:
- Phone → Case, Charger, Screen Guard
- Shirt → Matching Pants, Belt
- Skincare Serum → Cleanser, Moisturizer
These recommended products remove guesswork and improve the shopping experience.
You can also check this short guide on creating product-specific bundles on Shopify, which includes a quick video walkthrough showing how to set up high-converting bundles using Wizio.
Watch the Step-by-Step Tutorial on YouTube
Watch the guide video, don't miss the step-by-step video tutorial for quick implementation.
How to Add Related Products / Product Recommendations on Shopify to Increase Cart Value using the Wizio Shopify Bundle App
The video includes:
- Real Shopify store example
- Screen recording from app installation to setup
- Live preview of related products on the storefront
If you prefer learning visually, this tutorial will guide you end-to-end.
How to Add Related Products on Shopify Using Wizio Shopify Bundle App (Step-by-Step)
Step 1: Install the App
From your Shopify admin, install the Wizio Shopify Bundle App.
No coding or theme edits required.
Step 2: Open Related Products Feature
- Go to Wizio Dashboard
- Click on Related Products
This feature lets you create Shopify related products rules for specific items.
Step 3: Select Product Properties
Choose how related items should be displayed based on:
- Product type
- Tags
- Vendor
- Collection
You can select multiple conditions for better accuracy.
Step 4: Set Priority Order
- Drag & drop properties
- The top rule is applied first
- More properties = more tailored recommendations
This ensures only the most relevant Shopify suggested products appear.
Step 5: Save & Preview
- Click Save
- Use View Your Online Store
- Check how related products appear on the product page
That's it, your Shopify recommended products are now live.
You can also explore this quick guide on creating Shopify BOGO bundle offers, including a short video walkthrough that shows how to set up Buy One Get One deals using Wizio to increase cart value.
Why Product-Specific Recommendations Work Better Than Generic Bundles
Generic storewide bundles often fail because they:
- Show irrelevant items
- Overwhelm customers
- Reduce trust
Product-specific product recommendations focus on a single hero product and show only the most relevant add-ons.
Benefits:
- Higher relevance
- Better conversion rate
- Cleaner UI
- Stronger perceived value
This is exactly how high-performing Shopify stores use Shopify related products to increase cart value.
UX Principles Behind High-Converting Recommendations
Effective Shopify recommended products follow these core principles:
- Relevance: The closer the recommendation matches customer intent, the higher the conversion.
- Perceived Value: Bundles and add-ons feel like a "smart deal," not a forced upsell.
- Simplicity: Too many choices reduce action. 2-5 related products work best.
- Low Friction: Customers should be able to add items with one click, without leaving the page.
Main Types of Product Recommendations on Shopify
Here are the most effective recommendation formats used by Shopify merchants:
- Related Products - Similar or complementary items
- Frequently Bought Together - Amazon-style bundles
- Quantity Breaks - Buy more, save more
- BOGO & Free Gift Offers - Boost perceived value
- Build-a-Box Sets - Custom bundles
- Cart Drawer Upsells - Last-moment add-ons
A powerful app should support all of these, without coding.
Why Wizio Shopify Bundle App Is the Best Choice for Smart Product Recommendations
Wizio is not just another bundling or upsell tool, it is a conversion-focused solution built specifically for Shopify merchants who want to increase Average Order Value (AOV) without hurting the customer experience. Unlike generic apps that apply the same offer across your entire store, Wizio allows you to create product-specific product recommendations that feel natural, relevant, and helpful to shoppers.
With Wizio, you can create:
- Product-specific quantity breaks
- Frequently bought together bundles
- BOGO & free gift offers
- Build-a-box sets
- Related products & recommendations
- Cart drawer upsells with progress bars
Key Benefits:
- No coding required
- Fast setup
- Works with all Shopify themes
- High customization control
- Flexible pricing plans
- Supports multiple & unlimited bundles
If you're serious about shopify related products, Wizio is a complete solution.
Final Thought: Start Increasing Cart Value with Product Recommendations
If you want to increase cart value without relying on discounts or additional traffic, the smartest place to start is your existing product pages. Choose one high-performing product, set up a focused set of Shopify recommended products using Wizio, and let customers discover relevant add-ons naturally while they shop. When recommendations are well-placed and highly relevant, customers don't feel like they're being sold to they feel guided.
With the Wizio Shopify Bundle App, increasing cart value becomes a repeatable system rather than a one-time experiment, helping you build a more profitable, customer-friendly Shopify store.
Frequently Asked Questions
1. What are related products in Shopify?
Related products are complementary or similar items shown on a product page to encourage additional purchases.
2. How are product recommendations different from bundles?
Product recommendations focus on relevance and discovery, while bundles focus on value and discounts.
3. How do I add recommended products to my product pages?
You can add recommended products to your Shopify product pages by using a product recommendation or bundling app that allows product-specific control. For more targeted and conversion-focused results, apps like Wizio Shopify Bundle App let you define clear rules based on product tags, types, collections, or vendors.
4. How to handle product recommendations on Shopify?
Handling product recommendations on Shopify effectively means focusing on relevance, simplicity, and intent rather than showing random products. With the right setup and optimization, Shopify product recommendations become a powerful, ongoing growth lever instead of a one-time feature.
5. Does Wizio work with all Shopify themes?
Yes, it's theme-compatible and requires no coding.
