In the present day, it is essential to go beyond delivering a high-quality product. Your eCommerce online store should provide users with a good shopping experience to be hooked to your site and encourage them to return for more! To keep users intrigued, product recommendations displayed on the website play an unquestionably important role. When executed correctly, this strategy can significantly bring changes to your business.
The Wizio product bundle Shopify app is here to help your business with the "frequently bought together" strategy to gain success in the online world. How? Let us find out!
The shift in the world of online shopping
The wants and needs of a user when it comes to shopping from an online platform have changed over the period. Online shopping is now so much more than being a simple transactional activity. The expectations of a customer have changed, and so has the method of businesses of meeting those expectations.
To define in simple words, by showing recommendations or "frequently bought together" sections on your website, you are informing a consumer how these products are complimentary with their recent purchase. The recommendations are given based on their purchasing history or the type of products they usually browse.
It has been found that using this strategy is advantageous for both buyers and business owners - It increases the average order value for a firm; for users, it helps them find products they would have otherwise missed out on!
The strategy of product recommendations
The "frequently bought together" strategy, one of the most popular methods, has helped customers understand the different types of products commonly bought together, thus enhancing and improving their shopping experience altogether. eCommerce stores are always looking to find the best apps to implement this strategy, as manually adding these recommendations is tedious and can often lead to mistakes. The Wizio Bundle: Quantity Breaks application, one of the most popular bundle discount apps, makes this task easy and effective. This popular application can automate adding products in the recommendation section. Automation eliminates the chances of any error and gives the users a more satisfying and pleasurable shopping experience.
In other words, you can automate this task of creating bundles that align with your target customer's needs and wants.
Understanding the Wizio Bundle: Quantity Breaks Shopify app
Let us understand how this app will make your life easier and help your business succeed in the long term.
The app has built-in advanced algorithms that can read consumer behaviour and patterns. Based on the data received by the application, it can generate automated recommendations for each of the products listed on your website that will resonate with your audience. This eliminates the need for physically adding each suggestion for specific products, thus saving valuable time and the chance of any error.
Easy to integrate with Shopify
The product bundle app, Wizio, can be easily integrated with the Shopify eCommerce platform. You do not require any advanced coding or technical knowledge for this integration. Wizio is very easy to set up with the Shopify eCommerce platform, thus giving businesses the peace of mind to focus on other essential aspects.
Benefit of customization
Not every person has similar tastes and preferences. Wizio understands this dilemma very well! Thus, it offers the feature to customize each product's suggestions to align with your brand's vision. You can choose from your list of products to add to the section, tailor the discounts offered on the bundle, and customize the visual aesthetics of the page per your needs and requirements.
Power of experimentation
The app goes the extra mile for the benefit of its users. This easy-to-use bundle discount app allows businesses to experiment with different "frequently bought together" products to determine the one that resonates the most with their target audience. This feature has proven beneficial for brands to enhance their consumer satisfaction and retain their user for an extended period.
Easy to use on mobile phones
In today's time, more people are browsing websites on their mobile phones. Thus, it is important for recommendations to be seen seamlessly in smartphones. Wizio offers websites that are fully compatible with mobiles, thus ensuring that every user gets to have the best and the most engaging shopping experience.
Availability of data
The Wizio app provides a feature to track your recommendations' performance with your target audience, your conversion rate, and the revenue generated. Based on the above information, you can change your strategy to resonate more with the users.
Increase in profits and conversion rate
The primary goal of any business is to increase its sales and, ultimately, profits. Wizio Shopify app creates a well-organized recommendation section for a product. When consumers see that the recommended products align with the ones they are currently looking for, they add them to their cart. This increases the sales of a business and leads to fast clearing of their stock.
When customers are offered products and services per their needs and wants, they feel satisfied and often refer the brand to others. This word-of-mouth advertising brings more traffic to your website, ultimately generating more sales and revenue for your business.
Improves the shopping experience
Wizio offers data and information on the bundle discounts and the recommendation sections. A business owner gets the idea of how well their strategies are performing with the audience. Based on the above information, they can make changes that align more with the users. This flexibility of customization and upgradation helps to improve a consumer's shopping experience. Thus, a brand can retain its users for an extended time. Maximize profits and AOV, deep dive into the top cross-selling strategies. Elevate your sales game and boost your business.
As you explore the world of eCommerce, you can integrate the Wizio app into your store to enhance user satisfaction, understand what users are looking for, your strategy, and bring your vision to reality!