Running a Shopify store is exciting, but let’s face it — getting customers to buy more can be a challenge. Sure, traffic is important, but the real magic happens when you increase the value of each order. Promotional strategies can be a "make or break" situation for any eCommerce business. One of the most effective strategies for achieving this is the Buy One Get One (BOGO) promotion.
In this blog, we’ll explain what BOGO promotions are, why they work, and how you can use Wizio Bundle & Quantity Breaks App to implement them effortlessly on your Shopify store.
What is a Buy One Get One (BOGO) Promotion?
BOGO promotions are exactly what they sound like — when a customer buys one product, they get another for free or at a discount. These offers are classic because they appeal to customers’ love of getting extra value.
For example:
- Buy 1 T-shirt, get 1 free
- Buy 2 skincare products, get 1 at 50% off
BOGO deals are popular because they’re easy to understand, feel rewarding, and create a sense of urgency — customers don’t want to miss out on a “free” item.
The buy one gets one strategy, or the BOGO discount has been used in sales since immemorial. It encourages customers to make a purchase more than they initially intended. Whether a "buy one get 50% off" or "buy one get one free," any method plans to give customers more value for their money. When users get more return on their investment, they usually return more in the future.
Why BOGO Promotions Work?
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Brings in more sales: BOGO deals boost sales by encouraging customers to buy more while helping clear inventory faster.
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Builds loyalty: Shoppers who enjoy great value through BOGO offers often return and recommend your brand to others.
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Increases AOV: BOGO promotions raise average order value by motivating customers to add more items to their cart.
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Manages stock: These deals help move slow-selling products and maintain better inventory flow.
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Creates urgency: Limited-time BOGO offers trigger urgency, pushing customers to act quickly before missing out.
With Wizio, you can easily create and customize BOGO campaigns that fit your brand and drive conversions.
Types of BOGO Promotions to Consider
Not all BOGO deals are the same. You can choose a type that works best for your store and your margins:
- Buy One, Get One Free: Classic and irresistible, perfect for high-margin products.
- Buy One, Get One at a Discount: Offers a smaller incentive but is more profitable for low-margin items.
- Tiered BOGO: Buy 2, get 1 free; buy 3, get 2 free — encourages larger purchases and higher AOV.
Each of these approaches can be customized to fit your store’s needs, helping you maximize both customer satisfaction and sales.
How Wizio Simplifies BOGO Promotions?
Ease of Customization: Wizio’s user-friendly interface lets you quickly set up and customize BOGO deals like “Buy One Get One Free” or “Buy Two Get One,” tailored to your stock and pricing.
Creating Product Bundles: Easily bundle related products and offer discounts to boost order value and overall profits
Offering Tiered Discounts: Encourage higher purchases with volume-based offers that reward customers for buying more.
Adding a Timer: Add countdown timers to create urgency during special sales or festive events, prompting quicker purchases.
Data and Analytics: Track campaign performance with Wizio’s analytics to refine strategies and improve customer experience
Related Reading: Guide to Growing Average Order Value with Wizio Bundle App?
Best Practices for Running BOGO Deals
To get the most out of your BOGO promotions, consider these tips:
✅ Bundle Complementary Products: Pair items that naturally go together, like a face wash with a moisturizer or a camera with a memory card.
✅ Highlight the Savings Clearly: Show exactly what customers are getting for free or at a discount — clear messaging boosts engagement.
✅ Add Urgency: Use countdown timers, limited stock notifications, or limited-time offers to encourage quick action.
✅ Test Different Combinations: Experiment with different products, discount types, and bundle options to see what drives the highest AOV.
✅ Promote Across Channels: Announce your BOGO deals through email campaigns, social media, and on-site banners to reach as many customers as possible.
These simple steps can transform your BOGO campaigns from ordinary to highly profitable promotions.
Real-World Example: How BOGO Boosts Shopify Sales?
Let’s look at a practical example:
Your store sells a single skincare product for ₹1,000.
You launch a BOGO offer: Buy 1, get 1 free for ₹1,000.
Even though you’re technically giving one product away, many customers will buy two or more sets to maximize the deal. Your average order value increases, slow-moving inventory gets sold faster, and customers feel they’re getting a great deal.
This is the power of BOGO promotions done right — simple, effective, and profitable.
Related Reading: Buy 2 Get 1 Free Shopify Strategy
Why Choose Wizio for Your Shopify Store?
There are several tools to run promotions, but Wizio stands out because it’s:
- Shopify-Focused: Seamlessly integrates with your store theme.
- Fast & Lightweight: No lag or complicated setups, so your customers have a smooth shopping experience.
- Easy to Manage: Create, edit, and test promotions quickly without frustration.
- Conversion-Oriented: Designed to increase sales, not just display discounts.
With Wizio app, you’re not just running promotions — you’re building a smart strategy to grow revenue and improve customer experience.
Conclusion
BOGO promotions strategy are a proven way to increase AOV, delight customers, and drive revenue on Shopify. And with Wizio Bundle & Quantity Breaks App, implementing these promotions is fast, simple, and effective.
Here’s how to get started:
- Install Wizio: A few clicks and you’re ready.
- Create Your First BOGO Promotion: Pair complementary products or set up tiered deals.
- Track Performance: Monitor sales and optimize for maximum results.
- Scale Gradually: Test and expand your promotions over time.
Every customer interaction is an opportunity to increase revenue and boost loyalty. Don’t leave sales on the table — optimize your promotion strategy today with BOGO deals and Wizio.
Frequently Asked Questions
1. What does BOGO mean in Marketing?
Ans: BOGO stands for “Buy One, Get One.” It’s a promotion where customers get a free or discounted product when they buy another item.
2. Are BOGO offers profitable for Small Businesses?
Ans: Yes, if planned correctly. BOGO deals help move inventory faster, attract repeat customers, and increase overall revenue even when one item is discounted
3. What’s the easiest way to set up BOGO deals on Shopify?
Ans: The simplest way is to use Wizio Bundle & Quantity Breaks App, which lets you create, customize, and track BOGO offers without any coding.
