PickyStory has rebranded to Amplify, and its starting price has climbed to $99.50/month — a real jump from the $29-90 range most existing comparisons still quote. Wizio starts at $9.99/month. This guide compares both apps honestly on pricing, features, and support, so you know exactly what you're choosing between before you install either one. If you're also weighing Bundle Bear, see that comparison too.
What Is a Shopify Bundle App?
A Shopify bundle app groups products into deals — quantity breaks, BOGO, mix-and-match, or "frequently bought together" offers — right on your product or cart page. No code needed. The app handles the discount logic once a customer meets the bundle's rules.
What a Good Shopify Bundle App Needs to Do
Before comparing Wizio and Amplify line by line, here's what actually matters when picking a bundle app for your store. See our full guide to picking a Shopify bundle app for a broader rundown.
- Covers the bundle types you actually plan to run (quantity breaks, BOGO, mix-and-match, frequently bought together)
- Prices itself in a way you can predict, not a model that scales unpredictably with your revenue
- Supports the languages your customers shop in, and says clearly how
- Has support that shows up fast when a bundle breaks at checkout
- Doesn't lock you into a price you can't leave easily if it changes later
Wizio vs Amplify (PickyStory): Full Comparison Table
| Wizio Bundle | Amplify (PickyStory) | |
|---|---|---|
| Free Plan | Yes (0-30 orders/mo) | Limited, for dev/startup stores |
| Starting Price | $9.99/mo (31-200 orders) | $99.50/mo (revenue-based) |
| Pricing model | Flat tier by order volume | Volume-based on store revenue |
| Languages | 19, built-in | Via Shopify locale API + 6+ integrated translation apps |
| Rating | 5.0★ (75 reviews) | 4.7★ (534 reviews) |
| Built for Shopify | No | No |
| Integrations | PageFly, GemPages, Replo, EComposer, Releasit | GemPages, PageFly |
| Standout feature | — | "Shop the Look" / lookbook bundling |
Amplify was previously known as PickyStory — the app rebranded on the Shopify App Store. Most existing comparison content online still refers to it by the old name.
Wizio Bundle Features & Why They Matter
Wizio Bundle is built to raise average order value through product bundles, quantity breaks, BOGO offers, and free-gift promotions. It's made for stores that want predictable pricing and multilingual support without a large monthly commitment.
- Unlimited bundles, even on the free plan
- BOGO and Buy X Get Y offers
- Free gift and upsell bundles
- Built-in cart drawer
- Live chat support
Pricing: Free for 0-30 store orders/month, $9.99/mo for 31-200 orders, $15.99/mo for 201-300 orders — a flat rate tied to your order count, not your revenue. See Wizio Bundle on the Shopify App Store for current details.
Amplify (PickyStory) Features & Why They Matter
Amplify is a broader bundling and upsell platform, covering pre-purchase bundles, an intelligent cart with tiered rewards, and post-purchase one-click upsells in a single app. Its standout feature is "Shop the Look" — styled lookbook bundling that's genuinely useful for apparel, home goods, or any store that sells styled product sets rather than plain discount bundles.
- Bundle builder, mix-and-match, and BOGO
- "Shop the Look" lookbook bundling
- Intelligent cart with tiered rewards and free-shipping progress bar
- Post-purchase one-click upsells
- AI-driven personalized offers
Pricing: Starts at $99.50/month, priced on a volume basis tied to your store's monthly revenue rather than a flat rate — meaning the cost can rise as your store grows, independent of any plan you choose upfront.
A Word on Amplify's Pricing Changes
Worth flagging directly: several reviews on Amplify's own live Shopify listing describe steep, unexpected price increases following the transition from PickyStory to Amplify — one merchant reports going from $30 to $169/month, another to $100/month, without new features added to justify the jump. This isn't universal, and plenty of merchants remain satisfied long-term users. But it's a real, sourced pattern worth knowing before committing to a revenue-based pricing model where your cost isn't fixed.
Which App Has Better Merchant Support?
Both apps get genuinely strong support feedback, in slightly different ways:
- Wizio: merchants specifically call out support helping with custom theme adjustments, not just basic settings
- Amplify: a specific support agent, Carlos, comes up repeatedly by name across reviews for fast, hands-on help with setup and customization
Verdict: both are strong here. The real differences are pricing predictability and language handling, not support effort.
How to Choose Between Wizio and Amplify
Choose Wizio if:
- You want pricing that stays predictable as you grow. See our full list of Shopify bundle app alternatives for more options
- You sell in more than one language and want that built in
- You're a smaller or mid-size store testing bundles
Choose Amplify if:
- You sell apparel, home goods, or styled products and want lookbook-style "Shop the Look" bundling
- You want bundles, intelligent cart, and post-purchase upsells in one broader platform
- Revenue-based pricing fits your model and you've confirmed current costs directly with Amplify first
Final Thoughts
Wizio and Amplify are solving the same core problem — raising average order value — with very different approaches to pricing and scope. Amplify offers a broader platform with a standout styling feature, at a price that scales with your revenue and has, for some merchants, scaled further than expected. Wizio keeps pricing flat and predictable, with multilingual support built in from the start. See how Wizio Bundle works if you want to try it yourself.
FAQs
1. Is PickyStory the same as Amplify?
Yes. PickyStory rebranded to Amplify on the Shopify App Store — it's the same app and company under a new name.
2. How much does Amplify (PickyStory) cost?
Plans start at $99.50/month, priced on a volume basis tied to your store's monthly revenue rather than a flat rate.
3. Is Wizio cheaper than Amplify?
Yes, significantly. Wizio starts free and tops out at $15.99/month, compared to Amplify's $99.50/month starting price.
4. Does Amplify support multiple languages?
It supports multiple languages through Shopify's locale API and integrates with 6+ translation apps, but translation isn't fully automatic on its own — it depends on pairing with a supported app.
5. Can I switch from Amplify to Wizio without losing my bundle data?
No, bundle setups don't transfer automatically between apps — you'll need to recreate your offers, though setup is quick.
6. Does Wizio or Amplify work with page builders like PageFly or GemPages?
Both integrate with PageFly and GemPages. Wizio also supports Replo and EComposer.
