The attention span of our fast-paced generation is quite short. It is quite easy for us to jump from one thing to another. Thus, it has become essential for eCommerce websites to continuously develop new strategies and methods to hold their user's attention and generate more sales and revenue.
One of the most effective strategies businesses can use is cleverly using a cart drawer feature that users can see when adding products to their cart. Let us explore how a brand can use this feature to leverage sales, especially by teaching these two strategies in the cart drawer gift and scarcity timer.
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Understanding the role of a cart drawer
To explain, a cart drawer pops up when a customer adds a product to the cart and wants to check out. The feature offers an easy way for users to check the content they buy and proceed with the payment without leaving the current page.
The easy-to-use interface of Wizio makes it easy for Shopify store owners to optimize and customize their cart drawers as per their needs and requirements. Always make sure that they should be easy to navigate, visually appealing, and easy to use on mobile phones. Offering such an attractive feature makes implementing strategies such as gifts, scarcity timers, and free shipping easy to boost conversions and sales.
Using gifts as a sales incentive strategy
One of the most popular ways that has always worked and will continue to work is to offer gifts to customers. People have always been compelled to buy products where they get something free of cost. Receiving the free-of-cost product enhances customers' shopping experience and makes them more loyal to a brand. Let us understand how Wizio can help you in effectively using this strategy.
Customized AI recommendation
The algorithm of Wizio is such that it recommends related products that qualify as a gift along with its recent purchase. The suggestion is given as per the purchasing history of the buyer. For instance, if someone buys a laptop, the app may suggest a mousepad or a laptop bag as a complimentary gift. This improves the overall shopping experience of a buyer.
Easy to choose gift
The app makes it easier for a user to browse through their gift. Instead of browsing through the entire selection, the app suggests products complementary to the recent purchase. It also saves the valuable time of a customer and gives them the satisfaction of a purchase made quickly and easily.
Promotional pop-up
To make the offer of a gift more irresistible, a brand can even add promotional pop-ups highlighting the value of the free gift. This creates scarcity in the minds of a customer and compels them to make the purchase quickly before the offer expires. This also helps increase the conversion rate and decreases the number of users getting distracted in their buying journey.
Using the method of scarcity timer as a sales incentive
Scarcity, a powerful psychological method, has compelled indecisive customers to purchase immediately. A scarcity timer, known as a countdown timer, displays a timer that creates a sense of urgency in consumers to buy before time runs out. This method has proven very effective if you want shoppers to leave their added products in the cart without proceeding with the payment.
Well, Wizio Bundle: Quantity Breaks Shopify app helps brands inculcate this feature in various ways, including:
Offering free shipping to users
Who does not want to get their products delivered to their doorstep free of cost without ever leaving the comfort of their homes? Using the free shipping tactic instigates consumers to make immediate purchases. It gives them a feeling of satisfaction that their investment is worthwhile and that they are getting the best kind of service for the money spent by them.
Shipping insurance
Many customers worry that the products they order might get damaged during the shipping. Offering insurance during the shipping process gives the consumers the peace of mind that their product is safe and secure; even if it gets damaged, they will get full recovery for the money spent by them.
Giving the service of gift wrap
Gift wrapping becomes essential during special occasions such as birthdays or anniversaries. Offering this service during checkout gives customers the feature to beautifully cover their gifts and get them delivered to their loved ones. In addition, it also helps to enhance and build customer loyalty and satisfaction.
AI recommendation for related products
Wizio also helps brands increase their average order value during checkout. When a customer adds a product to their cart, it automatically shows associated products that a consumer might be interested in. This increases the likelihood of increased sales and fast stock clearance.
Final thoughts
Effectively using the cart drawer feature for your eCommerce business can be a "make or break" situation for your brand. Its careful implementation, along with other essential strategies such as free shipping, shipping protection, gift wrap, gift, and scarcity timer - all play a vital part in making your brand a huge success online.
Using the Wizio app on the Shopify platform can boost revenue, generate sales, and build a large customer base for your business. Do not remain behind in this competitive world take charge of your success today with the Wizio app cart drawer feature!
